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Writing for Web users implies writing for search engines
How the Web medium has evolved from its print origins
Writing relevant content for the Web audience
Discovering and using popular keywords to attract your target audience
Engaging with your Web visitors through more targeted search referrals
Developing a search-optimized site architecture
Gaining credibility through pagerank
Capturing social media opportunities
Measuring Web content effectiveness.
How the Web medium has evolved from its print origins
Writing relevant content for the Web audience
Discovering and using popular keywords to attract your target audience
Engaging with your Web visitors through more targeted search referrals
Developing a search-optimized site architecture
Gaining credibility through pagerank
Capturing social media opportunities
Measuring Web content effectiveness.