Marketing plans for service businesses: a complete guide / Malcolm McDonald and Adrian Payne.
2006
HD9980.5 .M37 2006
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Details
Title
Marketing plans for service businesses: a complete guide / Malcolm McDonald and Adrian Payne.
Author
McDonald, Malcolm.
Edition
2nd ed.
ISBN
075066746X
9780750667463
9780750667463
Publication Details
Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006.
Language
English
Description
xiv, 401 p. : ill.
Call Number
HD9980.5 .M37 2006
Note
Previous ed.: published as Marketing planning for services. 1996.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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