Signs of the signs [electronic resource] : the literary lights of incandescence and neon / William Brevda.
Brevda, William, 1947-
2011
PS228.E53 .B748 2011eb
Available Online (multiple)

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Title Signs of the signs [electronic resource] : the literary lights of incandescence and neon / William Brevda.
Author Brevda, William, 1947-
ISBN 9781611480436 (electronic book)
9781611480429
Publication Details Lanham, Md. : Bucknell University Press ; Plymouth, England : Co-published with Rowman & Littlefield Pub. Group, c2011.
Language English
Description 1 online resource (xxvii, 405 p.) : ill., photographs.
Call Number PS228.E53 .B748 2011eb
Dewey Decimal Classification 810.9
Summary This book is a study of the electric sign in American literature and culture. Although this book is mainly about bulb and neon signs, it also deals with non-electric signs and related phenomena, such as movie sets. A central strategy of the author is to treat the architectural sign as semiotic and the semiotic sign as architectural. This technique serves a central thesis that the architectural sign, particularly the electric sign, made people more conscious of the 'sign' in the semiotic senses of the word. In fiction, poetry and commentary, the electric SIGN became a 'sign' of manifold meaning.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Available in Other Form Signs of the signs.
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Everything possible nothing real: electric signs of America, 1890-1925
Signlight and moonlight in The great Gatsby
How do I get to Broadway? Reading Dos Passos's Manhattan transfer sign
Neon light in August: Faulkner's quarrel with modernity
Broadway by night by Hollywood: Fitzgerald revisited
Search for the originary sign of noir: Poe's "The man of the crowd"
The double nihilation of the neon: Raymond Chandler's Los Angeles
Neon lights around everything: West's "west," Hitler's "empire," Postmodernism's "reality "
Under the neon rainbow: Nelson Algren's Chicago
Sad paradise: signs of beat America.

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