The challenges facing brand managers today/ guest editors, Francisco Guzmán and Oriol Iglesias.
2012
HF5415.153 .C43 2012
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Details
Title
The challenges facing brand managers today/ guest editors, Francisco Guzmán and Oriol Iglesias.
ISBN
9781781903612
9781781903629 (electronic bk.)
9781781903629 (electronic bk.)
Publication Details
[Bradford] : Emerald Insight, 2012.
Language
English
Description
p. [386]-488.
Call Number
HF5415.153 .C43 2012
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Added Author
Guzmán, Francisco.
Iglesias, Oriol.
Iglesias, Oriol.
Series
Journal of product & brand management : featuring pricing strategy & practice, 1061-0421 ; v. 21, no. 6
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