Romancing the brand : how brands create strong, intimate relationships with customers / Tim Halloran ; cover design by Adrian Morgan.
2014
HF5415.1255 .H35 2014
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Details
Title
Romancing the brand : how brands create strong, intimate relationships with customers / Tim Halloran ; cover design by Adrian Morgan.
Author
Halloran, Tim, 1969-
ISBN
9781118611289
9781118828960 (electronic bk.)
9781118828960 (electronic bk.)
Published
San Francisco, California : Jossey-Bass, 2014.
Copyright
©2014
Language
English
Description
1 online resource (275 pages)
Call Number
HF5415.1255 .H35 2014
Dewey Decimal Classification
658.8/27
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Morgan, Adrian.
Available in Other Form
Print version: Halloran, Tim. Romancing the brand : how brands create strong, intimate relationships with customers. San Francisco, California : Jossey-Bass, c2014 9781118611289
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