The definitive guide to entertainment marketing : bringing the moguls, the media, and the magic to the world / Al Lieberman and Patricia Esgate.
Lieberman, Al, author.; Esgate, Patricia, author.; Lieberman, Al. Entertainment marketing revolution.
2013
P96.M36 L54 2013 (Mapit)
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Title The definitive guide to entertainment marketing : bringing the moguls, the media, and the magic to the world / Al Lieberman and Patricia Esgate.
Author Lieberman, Al, author.
Edition Second edition.
ISBN 9780133092080 hardcover
0133092089 hardcover
Published Upper Saddle River, New Jersey : FT Press/Pearson Education Inc., [2013]
Copyright ©2014
Language English
Description viii, 294 pages : illustrations ; 24 cm
Call Number P96.M36 L54 2013
Dewey Decimal Classification 302.230688
Note First edition published under title: The entertainment marketing revolution. Upper Saddle River, N.J. : Financial Times Prentice Hall, ©2002.
Bibliography, etc. Note Includes bibliographical references and index.
Added Author Esgate, Patricia, author.
Lieberman, Al. Entertainment marketing revolution.
Record Appears in On-Campus Resources > Books
All Resources
Introduction. Let Us Entertain You
1. Begin with the Basics: The What and Where of Entertainment Marketing
2. Getting the Product to Market: Who and How
3. Marketing Movies: Building Wannasee, Haftasee, and Mustsee
4. The Business of Broadcasting: Network TV, Syndication, and Radio
5. The Rising Tide of Technology: Television Content Delivery in a Digital Age
6. Digital Disruption
7. Publishing: The Printed Word Goes Digital
8. A Handful of Content: Games, Mobile Applications, and Mobile Marketing
9. The Universal Language: Music
10. Major Leagues, Major Money: Sports
11. On the Road: Travel and Tourism
12. What's Next: A Global Snapshot
Conclusion. Where Do We Go From Here?.

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