How to kill a unicorn : how the world's hottest innovation factory builds bold ideas that make it to market / Mark Payne.
2014
HD53 .P39 2014 (Mapit)
Available at General Collection
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Details
Title
How to kill a unicorn : how the world's hottest innovation factory builds bold ideas that make it to market / Mark Payne.
Author
Payne, Mark, author.
Edition
First edition.
ISBN
9780804138734 hardcover
0804138737 hardcover
0804138737 hardcover
Published
New York : Crown Business, [2014]
Copyright
©2014.
Language
English
Language Note
Text in English.
Description
289 pages, 16 unnumbered pages of plates : illustrations (some color) ; 25 cm
Call Number
HD53 .P39 2014
Dewey Decimal Classification
658.4/063
Summary
The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth.
Note
Includes index.
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