Cultural perspectives in a global marketplace [electronic resource] : proceedings of the 2010 Cultural Perspectives in Marketing Conference / Dheeraj Sharma, editor.
2015
HF5411
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Details
Title
Cultural perspectives in a global marketplace [electronic resource] : proceedings of the 2010 Cultural Perspectives in Marketing Conference / Dheeraj Sharma, editor.
ISBN
9783319186962 (electronic book)
3319186965 (electronic book)
9783319186955
3319186965 (electronic book)
9783319186955
Published
Cham : Springer, 2015.
Copyright
©2015
Language
English
Description
1 online resource (xiv, 145 pages).
Item Number
10.1007/978-3-319-18696-2 doi
Call Number
HF5411
Dewey Decimal Classification
658.8
Note
International conference proceedings.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed June 4, 2015).
Added Author
Sharma, Dheeraj, editor.
Series
Developments in Marketing Science.
Available in Other Form
Proceedings of the 2010 Cultural Perspectives in Marketing Conference
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