Transformational sales [electronic resource] : making a difference with strategic customers / Philip Kotler, Marian Dingena, Waldemar Pfoertsch.
2015
HF5438.4 .K68 2016eb
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Can lend chapters, not whole ebooks
Details
Title
Transformational sales [electronic resource] : making a difference with strategic customers / Philip Kotler, Marian Dingena, Waldemar Pfoertsch.
Author
Kotler, Philip, author.
ISBN
9783319206066 (electronic book)
3319206060 (electronic book)
9783319206059
3319206060 (electronic book)
9783319206059
Published
[Cham] : Springer, [2015]
Copyright
©2016
Language
English
Description
1 online resource (xxiii, 162 pages) : illustrations
Call Number
HF5438.4 .K68 2016eb
Dewey Decimal Classification
658.8/1
Summary
Annotation Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers.
Note
Annotation Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from title details screen (SpringerLink, viewed on September 15, 2015).
Added Author
Dingena, Marian, author.
Pfoertsch, Waldemar, author.
Pfoertsch, Waldemar, author.
Available in Other Form
Making a Difference with Strategic Customers
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Online Access
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Online Resources > Ebooks
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