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Social media management [electronic resource] : technologies and strategies for creating business value / Amy Van Looy.

9783319219905 (electronic book)
3319219901 (electronic book)
9783319219899

Cham : Springer, [2015]

©2016

English

1 online resource (xix, 250 pages) : illustrations.

10.1007/978-3-319-21990-5 doi
9783319219899

HF5415.1265

659.14/4

Annotation This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields.

Annotation This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields.

Includes bibliographical references and index.

Access limited to authorized users.

Online resource; title from PDF title page (SpringerLink, viewed September 24, 2015).

Springer texts in business and economics.

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