e-Consumers in the era of new tourism [electronic resource] / Erkan Sezgin.
Sezgin, Erkan, editor.
2016
G149.7
Available Online

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Title e-Consumers in the era of new tourism [electronic resource] / Erkan Sezgin.
ISBN 9789811000874 (electronic book)
9811000875 (electronic book)
9789811000850
Published Singapore : Springer, 2016.
Language English
Description 1 online resource.
Call Number G149.7
Dewey Decimal Classification 910.688
Summary This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (viewed January 28, 2016).
Added Author Sezgin, Erkan, editor.
Series Managing the Asian century.
Available in Other Form Print version: e-Consumers in the era of new tourism. Singapore : Springer, c2016 9789811000850
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Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age
Chapter 2: Mobile Communication and Applications in Tourism
Chapter 3: Usage of E-loyalty Programs in Hospitality Industry
Chapter 4: New Toy of Marketing Communication in Tourism: Gamification
Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis
Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok
Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park
Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers. .

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