Business Project Management and Marketing : Mastering Business Markets / edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger.
Kleinaltenkamp, Michael, editor.; Plinke, Wulff, editor.; Geiger, Ingmar, editor.
2016
HF5410-5417.5
Available Online

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Title Business Project Management and Marketing : Mastering Business Markets / edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger.
Edition 1st ed. 2016.
ISBN 9783662485071
3662485079
3662485060
9783662485064
3662485060
9783662485064
DOI https://doi.org/10.1007/978-3-662-48507-1
Published Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint : Springer, 2016.
Language English
Description 1 online resource (vii, 399 pages) : illustrations.
Item Number 10.1007/978-3-662-48507-1 doi
9783662485064
Call Number HF5410-5417.5
Dewey Decimal Classification 658.8
Summary Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Added Author Kleinaltenkamp, Michael, editor.
Plinke, Wulff, editor.
Geiger, Ingmar, editor.
Series Springer texts in business and economics.
Available in Other Form Print version: 9783662485064
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Order Management
Inquiry Evaluation and Proposal Preparation
Pricing and Revenue Planning in the Project Business
Order Financing and Financial Engineering
Contract Management
Negotiation Management
Project Management
Project Cooperation.

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