Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald.
2017
HF5415.13 .M369157 2017
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Details
Title
Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald.
Author
McDonald, Malcolm, author.
Uniform Title
How come your marketing plans aren't working?
Edition
2nd edition.
ISBN
9780749478223 (electronic bk.)
0749478225 (electronic bk.)
9780749478216
0749478217
0749478225 (electronic bk.)
9780749478216
0749478217
Published
Philadelphia, PA : Kogan Page, 2017.
Language
English
Description
1 online resource (x, 177 pages.)
Call Number
HF5415.13 .M369157 2017
Dewey Decimal Classification
658.8/02
Note
Revised edition of the author's Malcolm McDonald on marketing planning, 2008.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on print version record.
Added Corporate Author
ProQuest (Firm)
Available in Other Form
Malcolm McDonald on marketing planning
Original 0749478217
Original 0749478217
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Online Access
Record Appears in
Online Resources > Ebooks
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