Branding TV: principles and practices / by Walter McDowell and Alan Batten.
2005
HE8700.8 .M25 2005
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Details
Title
Branding TV: principles and practices / by Walter McDowell and Alan Batten.
Author
McDowell, Walter.
Edition
[2nd ed.].
ISBN
0240807537 (pbk.)
9780240807539
0080460437
9780080460437 (electronic bk.)
9780240807539
0080460437
9780080460437 (electronic bk.)
Publication Details
Amsterdam ; Boston : Elsevier/Focal Press, c2005.
Language
English
Description
x, 158 p. : ill.
Call Number
HE8700.8 .M25 2005
Dewey Decimal Classification
384.551
Note
Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.
Bibliography, etc. Note
Includes bibliographical references (p. 143) and index.
Access Note
Access limited to authorized users.
Added Author
Batten, Alan.
Added Corporate Author
National Association of Broadcasters.
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