Ogilvy on advertising in the digital age / Miles Young.
Young, Miles, author.; Ogilvy & Mather, contributor.
2018
HF5823.O36 Y68 2018 (Mapit)
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Title Ogilvy on advertising in the digital age / Miles Young.
Author Young, Miles, author.
Edition First U.S. edition.
ISBN 9781635571462 (hardcover)
1635571464 (hardcover)
9781635571479 (electronic book)
Published New York : Bloomsbury, 2018.
Language English
Description 288 pages : illustrations ; 26 cm
Call Number HF5823.O36 Y68 2018
Dewey Decimal Classification 659.144
Summary "Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future." -- Publisher's website.
Note "First published in Great Britain by Goodman 2017"--Title page verso.
Bibliography, etc. Note Includes bibliographical references (pages 274-277) and index.
Added Corporate Author Ogilvy & Mather, contributor.
Record Appears in On-Campus Resources > Books
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