Strategic customer management: integrating relationship marketing and CRM / Adrian Payne, Pennie Frow.
Payne, Adrian.; Frow, Pennie.
2013
HF5415.5 .P395 2013
Available Online

Linked e-resources

Linked Resource Online Access

Details

Title Strategic customer management: integrating relationship marketing and CRM / Adrian Payne, Pennie Frow.
Author Payne, Adrian.
ISBN 9781107014961
9781107649224 (pbk.)
Publication Details Cambridge : Cambridge University Press, 2013.
Language English
Description xvi, 529 p. : ill.
Call Number HF5415.5 .P395 2013
Dewey Decimal Classification 658.8/12
Summary "The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"-- Provided by publisher.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Added Author Frow, Pennie.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
pt. I. Introduction
pt. II. Relationship marketing
pt. III. Customer relationship management : key processes
pt. IV. Strategic customer management implementation.

Browse Subjects

Show more subjects...

Statistics

from
to
Export