Promotional culture and convergence: markets, methods, media / edited by Helen Powell.
2013
HF6146.I58 P76 2013
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Title
Promotional culture and convergence: markets, methods, media / edited by Helen Powell.
ISBN
9780415672795 (hardback)
9780415672801 (pbk.)
9780203130322 (electronic bk.)
9780415672801 (pbk.)
9780203130322 (electronic bk.)
Imprint
New York : Routledge, 2013.
Language
English
Description
x, 238 p. : ill.
Call Number
HF6146.I58 P76 2013
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Added Author
Powell, Helen.
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Table of Contents
pt. I. Methods in context
pt. II. Media in context.
pt. II. Media in context.