Brands and cultural analysis / Arthur Asa Berger.
Berger, Arthur Asa, 1933- author.
2019
HF5415.1255
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Title Brands and cultural analysis / Arthur Asa Berger.
Author Berger, Arthur Asa, 1933- author.
ISBN 9783030247096 (electronic book)
3030247090 (electronic book)
9783030247089
3030247082
DOI https://doi.org/10.1007/978-3-030-24709-6
Published Cham : Palgrave Macmillan, 2019.
Language English
Description 1 online resource (166 pages)
Item Number 10.1007/978-3-030-24709-6 doi
Call Number HF5415.1255
Dewey Decimal Classification 658.8/27
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Available in Other Form Brands and cultural analysis.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Part I: Theoretical Considerations
1. Introduction: Thinking About Brands
2. What is a Brand? A Semiotic Analysis
3. Brands and the Psyche
4. Brands in Society, Society in Brands
5. Marketing Brands
6. Brands in History, History in Brands
7. Language and Brands
8. Visual Branding: Logos, Icons and Images
Part II: Applications
9. The Branded Self
10. San Francisco as a Brand
11. Japan as a Brand
12. Brand Competition: Cruises
13. Brand Sacrality
14. Brand Discourse
15. Brand and Myth
16. Coda.

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