Corporate branding [electronic resource] : purpose/people/process : towards the second wave of corporate branding / edited by Majken Schultz, Yun Mi Antorini & Fabian F. Csaba.
2005
HD69.B7 C677 2005
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Title
Corporate branding [electronic resource] : purpose/people/process : towards the second wave of corporate branding / edited by Majken Schultz, Yun Mi Antorini & Fabian F. Csaba.
Edition
1. ed.
ISBN
9788763001403
8763001403
8763001403
Publication Details
Køge, Denmark ; Herndon, VA : Copenhagen Business School Press, 2005.
Language
English
Description
252 p. : ill.
Call Number
HD69.B7 C677 2005
Bibliography, etc. Note
Includes bibliographical references (p. 233-252).
Access Note
Access limited to authorized users.
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