Marketing analytics : essential tools for data-driven decisions / Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox.
Venkatesan, Rajkumar, author.; Farris, Paul W., author.; Wilcox, Ronald T., author.; ProQuest (Firm)
2021
HF5415.127 .V45 2021
Available Online

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Title
Marketing analytics : essential tools for data-driven decisions / Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox.
Author
Venkatesan, Rajkumar, author.
ISBN
9780813945163 (electronic book)
081394516X (electronic book)
9780813945156
Published
Charlottesville : Darden Business Publishing, University of Virginia Press, 2021.
Language
English
Description
1 online resource.
Call Number
HF5415.127 .V45 2021
Dewey Decimal Classification
658.8/3
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Vendor-supplied metadata.
Added Author
Farris, Paul W., author.
Wilcox, Ronald T., author.
Added Corporate Author
ProQuest (Firm)
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
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Resource Allocation
Cluster Analysis
Conjoint Analysis
Linear Regression
Customer Lifetime Value
Marketing Experiments
Paid Search Advertising
Text Analytics
Logistic Regression
Recommendation Systems
Automation of Marketing Models
Implementing Marketing Analytics.

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