subjectheading:[Market segmentation.] - Search Results - University of Southern Indiana

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1.	Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Stanton, Jr. Linneman, Robert E., 1928-; Stanton, John L. New York : McGraw-Hill, c1991. HF5415.127 .L56 1991 \| Map It \| Detailed record - Similar records
2.	El concepto de la estrategia del océano azul : resumen y análisis / por Pierre Pichère ; en colaboración con Brigitte Feys ; traducido por M[...] Pichère, Pierre, author.; Feys, Brigitte, contributor.; Serra, Marina Martín, tran[...] [Place of publication not identified] : 50Minutos.es, 2016. ©2016 HF5415.127 .P534 2016 \| View e-resource \| Available Online \| Detailed record - Similar records
3.	Pricing segmentation and analytics/ Tudor Bodea and Mark Ferguson. Bodea, Tudor.; Ferguson, Mark. [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012. HF5416.5 .B636 2012 \| View e-resource \| Available Online \| Detailed record - Similar records
4.	Value-ology : Aligning sales and marketing to shape and deliver profitable customer value propositions / by Simon Kelly, Paul Johnston, Stacey Da[...] Kelly, Simon, author.; Johnston, Paul, author.; Danheiser, Stacey, author. Cham : Springer International Publishing, 2017. HF5415.13 \| View e-resource \| Available Online \| Detailed record - Similar records
5.	Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein. Weinstein, Art.; Weinstein, Art. Market segmentation. New York : Haworth Press, [2004] ©2004 HF5415.127 .W45 2004 \| View e-resource \| Available Online \| Detailed record - Similar records
6.	Marketing and multicultural diversity/ edited by C.P. Rao. Rao, C. P. Aldershot, England : Burlington, VT : Ashgate, c2006. HF5415.32 .M37 2006 \| View e-resource \| Available Online \| Detailed record - Similar records
7.	Superconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon. Yoon, Eddie, author. Boston, Massachusetts : Harvard Business Review Press, [2017] ©2017 HF5415.127 .Y66 2017 \| Map It \| Detailed record - Similar records
8.	Market segmentation: how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar. McDonald, Malcolm.; Dunbar, Ian. Chichester : John Wiley & Sons, Ltd., 2012. HF5415.127 .M33 2012 \| View e-resource \| Available Online \| Detailed record - Similar records
9.	The growth drivers: the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan. Bird, Andy.; McEwan, Mhairi. Hoboken, N.J. : Wiley, 2012. HF5415.127 .B57 2012 \| View e-resource \| Available Online \| Detailed record - Similar records
10.	Internal marketing: directions for management / edited by Richard J. Varey and Barbara R. Lewis. Varey, Richard J., 1955-; Lewis, Barbara R. London ; New York : Routledge, 2000. HF5415.13 .I577 2000 \| View e-resource \| Available Online \| Detailed record - Similar records

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